Search results for "competitive moves"

Evolution of Digital Innovations Based on Entrepreneurial Opportunities

2019

Digital innovations evolve unpredictable as the characteristics of digital technology provide diverse opportunities for entrepreneurs. The flexible, malleable, and unbounded nature of digital technologies makes the evolution process unpredictable as entrepreneurs can rarely estimate beforehand how new digital technologies might impact the evolution process. It is also hard to predict how customers will react to the changes enabled by digital technologies. In this longitudinal case study, we were interested in different competitive moves that entrepreneurs apply to effectuate changes in the evolutionary pathway of digital innovations. Further, we were fascinated by how the evolution of digit…